We all want to be part of something that matters. Regardless of your background, it’s important to know that your work is making an impact. Donors are no different. 

In the world we live in, donors demand transparency, meaning they need to know their money is making a positive difference in society. 

But how do you prove it? How do you show donors that they’re funding something meaningful?

Proving Your Impact

The answer lies in measuring your impact—and then communicating those results to donors. It’s the only way to show funders that their money is being put toward something worthwhile.

While there are many ways to measure impact and grow your organization, let’s touch on some of the most common paths. 

  1. Create a clear impact statement
      • What problem(s) does your organization exist to solve?
      • How does your organization solve the problem?
  2. Leverage Theory of Change
      • Inputs
      • Activities
      • Outputs
      • Outcomes
  3. Create an impact model for your programs
      • Think of your donors as investors. Every investor wants to know how you are going to scale or grow their investment. 
      • When you have an impact model, your donors can clearly see how your organization is going to scale their impact and put their money to work!
  4. Capture valuable impact data
    • All of your programs should capture data that shows:
      • Progress
      • Problems
      • Areas for improvement
    • Without data, you are flying blind. You must establish processes that include data capture for each of your systems.  
  5. Communicate with your donors!
    • Donors want to know what’s going on and how their investment is making a difference. Don’t be afraid to share the good, the bad, and the ugly. 
    • Remember, different donors have different expectations and need to be spoken to differently. 
      • Government funders
      • Individual Donors
      • Foundations
      • Etc
  6. Continuously improve your organization and scale your impact
    • As a nonprofit organization, your job is to constantly improve your programs to add even more value to your constituents. 
    • With clear processes and helpful impact data, you will be able to chart your course and measurably make a difference in the world. 

How To Measure & Market Your Impact

If you are unsure how to start your impact initiative or have lost momentum, fear not. The nonprofit consultants at Social Impact Solutions are here to help. 

Social Impact Solutions helps nonprofits measure and market their impact so they can better serve constituents, improve programs and grow their organization.

We’ll help you get started by creating a customized measurement plan for your organization—and then we’ll follow up with ongoing support as you move forward with implementing it!

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