Elevate Your Non-Profit’s Fundraising Game: Nonprofit Fundraising Tactics from Travel Tech Titans

Learn how nonprofits can increase their fundraising success by learning nonprofit fundraising tactics

Today’s donors expect convenience. When it comes to scaling your non-profit, seeking inspiration from unexpected sources can lead to groundbreaking insights. One of the best industries to look for inspirational nonprofit fundraising tactics is the tech industry. In this blog, we are going to review how nonprofits can learn from tech travel companies like Expedia to streamline donor acquisition and increase their fundraising success.

Consider Your Last Travel Booking Experience

Perhaps you breezed through Expedia to snag a flight. What caught your attention?

Two subtle yet powerful tactics employed by Expedia are worth dissecting…

1. Strategic Pairings: Mimicking Expedia’s Accommodation Offerings

Have you ever noticed how Expedia seamlessly suggests nearby hotel options when you book a flight? This isn’t just about convenience for travelers; it’s a strategic move. Expedia understands that when you’re jetting off, accommodation is a natural next step. By offering this complimentary service, Expedia enhances user experience without additional marketing efforts.

Adaptation for Non-Profits: 

Think about how you could apply this tactic to your fundraising events. Consider integrating additional fundraising drivers alongside your primary fundraising activity.

For instance, you can couple a silent auction with your event or incorporate a swag sale alongside raffle ticket sales. Our research indicates that organizations adopting this approach double their fundraising outcomes with minimal extra effort.

2. Timely Upselling: Borrowing from Expedia’s Seat Upgrade Offers

Going back to Expedia. Just before you finalize your flight booking, Expedia presents enticing seat upgrade options. This isn’t just a coincidence; it’s a strategic upsell designed to capitalize on the moment when you’re most inclined to act.

Adaptation for Non-Profits: 

Embrace donation upsells in your fundraising initiatives. Just as Expedia offers upgrades seamlessly, it integrates opportunities for donors to elevate their contributions effortlessly. Organizations incorporating donation upsells witness a 20% increase in fundraising success. Offer donation prompts during ticket purchases, convert auction bids into donations, or bundle items to streamline the giving process.

 

Getting Started: Simplifying Fundraising with Trellis.org

While replicating these strategies may seem daunting, platforms like Trellis.org make it achievable. As an all-in-one fundraising solution, Trellis.org streamlines event ticketing, auctions, and donations, creating a seamless donor experience. With features like donation upsells at checkout and bundled offerings, we’re revolutionizing the fundraising landscape.

If you’re ready to elevate your fundraising efforts and provide donors with a frictionless giving experience, Trellis.org is here to support you every step of the way. Connect with the Trellis team today and unlock the full potential of your non-profit’s impact.

In the realm of non-profit fundraising, drawing inspiration from unconventional sources can spark innovation and drive remarkable results. By adopting tactics from travel technology giants like Expedia and leveraging platforms like Trellis.org, your non-profit can propel its mission forward with confidence and efficiency. It’s time to redefine what’s possible in fundraising and unlock new avenues for success.

Rebecca Alfred

Rebecca Alfred

Chief Relationships Lead at Trellis Social Enterprises

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